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On 23/11/2021 at 17:48, Simon Taylor said:
Hi Katie I didn’t attend JAM 1 or 2 so may be missing some context but surely there is a massive overlay between items 1 & 5 – ‘client understanding’ a Need & want and ‘purpose’ as a need and want. I know for our company to sell our twins we have to have the clear purpose and then be able to explain the understanding the client of the value in that purpose with a staged approach of how to get there.Â
Hi Simon, Yes thank you, great point yes the overlaps have been noted and I suspect that in the last analysis, in our final report, we will pick these overlaps out for more explanation, and in some cases maybe amalgamation. Purpose and Client understanding are intimately connected but not quite the same thing – they also are a twin star themselves, revolving around each other – the purpose may be clearly defined but the client may not understand why it’s needed. This is what’s emerged from the jams – so we keep what’s emerged so as not to lose information, we will learn more in Jam 3 – you are attending I hear, so if you’d like to be in the ‘need and want’ group for break out please let me know.Â