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Be clear what your definition of a Digital Twin is when you are talking to clients. This way you manage their expectations on what is achievable within the context of the Twin you are proposing. This is not to say that you are limiting the potential of what you are offering, but by focusing your definition it becomes more transparent what is achievable in a given timeframe and what the resulting benefit to them will be.
For example our Digital Twin is focused around 3d representation and therefore simulated visualisation is a key selling point of the Twin, this can be built upon over time to expand the definition what it can do.
Regarding up front investment – yes, this is something that early adopters have to front!