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Guide and lead, do not tell or act as though you know better, make the process, like Twins, Cooperative. Be supportive and humble, do ont pretend to be an expert and fall into the traps BiM fell into. Do not talk about BiM or Standards, encourage people to ask If Only and to be creative. This is new untraveled ground and ISO19650 (for example) has no place here, rattling of standards stifles creativity. Be a ally to your client (and in all things), not an expert