Reply To: Do we need an Elevator Pitch, if so, what should it be?

[Henry Fenby-Taylor]

I was just writing an elevator pitch for information management which I’m still crafting. I, being me, went online to find some interesting guidance on this. 

Is it intended as a script? Is it something that you tell someone in an actual elevator, or around a table at a board meeting?

My focus has been on being brief, using language the listener understands, addressing a need and providing clear measurable benefit.