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I like the idea of gamifying @Steven , to me that means thinking about the ‘game loop’ of using a digital twin. We have looked at how digital twins data state is always changing, but I think more could be done to think about who is interacting with a digital twin and how in a granular fashion not just a business as usual digital twin, but a digital twin in edge cases and emergencies.
To me owning the Internet of Things is like owning an idea. Yes, we may own a thing, or a network of things. To me it’s like saying you ‘own the logistics of things’ when you own a car, or a freight company you don’t own the road or the rules of the road and your use of it comes with all the joys of interacting with other road users.