Reply To: Do we need an Elevator Pitch, if so, what should it be?

On 08/06/2021 at 21:42, HenryFT said:

I was just writing an elevator pitch for information management which I’m still crafting. I, being me, went online to find some interesting guidance on this. 

Is it intended as a script? Is it something that you tell someone in an actual elevator, or around a table at a board meeting?

My focus has been on being brief, using language the listener understands, addressing a need and providing clear measurable benefit.

Given #HenryFT has the task of crafting the Information Management Elevator Pitch (EP), i thought it worth sharing a promotional slide see link _ https://mgbil.box.com/s/6x4jeykyxfwcrxjinco6kmxw4jf7ixjb , which attempts to succinctly describe what we are about, what we do and benefits etc… relating to our strap-line: Asset Lifecycle Information Management (ALIM) according to ISO 19650.