Homepage › Forums › General Discussion › Overcoming Commercial Barriers to the Scaled Adoption of Digital Twins › Reply To: Overcoming Commercial Barriers to the Scaled Adoption of Digital Twins
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Hi @Tom Henderson,
Really good video, apologies I missed the session earlier in the week.
Have techUK come across anyone in the tech community thinking about the ‘big picture’ and the value from scaled and / or federated digital twins?
Traditional business approaches promote focusing on a specific problem or challenge to develop an initial business case to get moving, though on an individual basis the business case might not stack up, I wonder if this is restricting value and progress…….
As an example the World Economic Forum recently stated that Covid19 is expected to cost between $8.1 trillion and $15.8 trillion, yet the preventative measures are estimated between $22.2 billion and $30.7 billion annually……
Given we know the cost of climate change from previous extreme weather events, do we need to ‘think big’ about the value creation that Digital Twin’s can bring at the macro level to unlock the investment at the micro level. This often gets referred to as ‘boiling the ocean’ (I am accused of this on an almost daily basis ?) and is certainly counter intuitive through a traditional business lens, though I do wonder if we are constraining progress by thinking to small.
Interested to get your thoughts on this, though appreciate it is a rather thorny topic!
Regards
Kevin