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Thank you Andy, I think you’ve summised my frustration rather well. We’re not as unique as one might think; if you think about doc control and project management software and the uniqueness they have to manage but still manage to be flexible or we find there is a strong range of offerings. There are a lot of mid sized companies who need something, not just retailers, and the core of what we all do is very similar but we all have to compromise and customise because we’re not the big fish.
However, together we are quite a big fish and that’s part of my point. If we are seen on mass there is value here, it’s just the initial uplift required by a company to make it worth while going after.
If / when we go to tender I’m sure we will make everyone aware.